Harness the Power of AI in Your Marketing Strategy

Date:

Aug 18, 2025

Register

In this webinar, you'll discover how AI is leveling the playing field for community-focused financial institutions — from Sam Altman's prediction that "AI will do 95% of what marketers use agencies for" to the reality that you can now compete with larger institutions by scaling knowledge work at minimal cost. It will explore real-world applications, including advanced prompting techniques for loan product messaging, visual content creation for community events, data analysis for consumer insights, and automation workflows that are already helping community financial institutions strengthen their local presence.

Agenda

August 18th, 2025 
11:00am - 12:30pm EST

Topics

AFTER THIS WEBINAR YOU’LL BE ABLE TO:

  • Identify high-impact AI use cases for your marketing operations using the four-question framework (data-driven, repetitive, predictive, generative)
  • Implement practical AI tools like ChatGPT, NotebookLM, and Microsoft Copilot to streamline content creation, research, and customer insights
  • Create compelling visual content using AI image generation tools to enhance your marketing materials without expensive design resources
  • Develop advanced prompting techniques that generate professional-quality marketing copy, social media content, and customer communications
  • Navigate AI policy considerations while maintaining data privacy and compliance standards in your marketing workflows
  • Build custom AI solutions using GPTs and automation tools to efficiently scale marketing efforts
Speaker(s)

Eric C. Cook
WSI & The LinkedBanker

Additional Information

TAKE-AWAY TOOLKIT

  • WSI’s latest e-book, ChatGPT & Beyond, for getting the most out of AI and LLMs
  • Employee training log
  • Interactive quiz
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided to self-report CE credits

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.

 

WHO SHOULD ATTEND?

This comprehensive session is designed for financial marketing professionals of all levels, as well as senior managers and decision-makers, compliance officers, security professionals, and anyone else who wants to leverage AI to enhance their marketing effectiveness and gain a competitive advantage.

Fees

Live Webinar - $255

  • Unlimited connections for your institution
  • Available on desktop, mobile & tablet
  • Take-away toolkit
  • Presenter’s contact info for questions

On-Demand Webinar - $255

  • Unlimited & shareable access starting two business days after live stream
  • Available on desktop, mobile & tablet devices 24/7
  • Take-away toolkit
  • Ability to download webinar video
  • Presenter's contact info for questions

Live + On-Demand - $375

Get the best of both and save when you Bundle the Live & On-Demand Webinar registration! This option includes all the items listed above.

 

**100% surcharge applied to non-members.

Association Contact

Elizabeth DeHaven
Education Manager
o: 317-387-9380
d: 317-333-7169
edehaven@indiana.bank